As Apple gains, Fitbit strives for comeback with new marketing push | Ad Age
Google's Purchase of Fitbit Opens the Door to Health Benefits Market
Fitbit to run one-day colour-themed event
Canalys Newsroom - Canalys: Worldwide wearable band market grew 65% in Q3 2019 while Asia Pacific doubled in volume
Fitbit Go-To Market Plan
Above Avalon: Apple Watch Forced Fitbit to Sell Itself
Google's Acquisition Of Fitbit Makes Sense For Both Companies — And The Wider Healthcare World
How Fitbit Grew To Become the Best-selling Fitness Tracker
PDF) FITBIT MARKETING ANALYSIS & STRATEGY - A Study By: Mosi Dorbayani
Chart: Fitbit Retains Wearables Market Lead | Statista
Fitbit Expands Internationally Despite Crowded IoT Market
Canalys Newsroom - Canalys: Worldwide wearable band market grew 65% in Q3 2019 while Asia Pacific doubled in volume
Fitbit: Weathering the Storm? - Digital Innovation and Transformation
Fitbit CaseAnalysis | PDF | Fitbit | Smartwatch
Apple overtakes 'shrinking' FitBit to claim wearables crown
Fitbit Reports 2019 Fourth Quarter and Full Year Results | Business Wire
Fitbit: Weathering the Storm? - Digital Innovation and Transformation
What Google's Fitbit Buy Means for the Future of Wearables | WIRED
Comprehensive business and market analysis of Fitbit Inc
Fitbit innovation strategy report by Jacqueline Shaw - Issuu
Comprehensive business and market analysis of Fitbit Inc
Fitbit's Marketing Strategy: 500% User Growth in 7 Years
Fitbit marketing strategy by Enrico Retta
Fitbit active users 2012-2020 | Statista
Purpose At Work: How Fitbit's Giveback Is Strengthening Its Business
Google Will Acquire Fitbit for $2.1 Billion and Strengthen its Google Assistant Wearables Strategy - Voicebot.ai
